Marcus by Goldman Sachs is a online digital bank that offers high yield savings accounts and penalty free deposits. The Brands new app launch in 2020 makes the banking experience more simple and efficient as ever. As a strategists, my duties included psychographic and demographic audience research, as well as comms research. Creating a campaign and story that cohesively correlated with our strategy.
The Primary Ask - Drive trial and usage of Marcus Insights among entry-level new grads during 2021.
The Secondary Ask - Make Marcus a financial brand that new adults trust.
The Idea - We believe you can solve 2 problems with one answer. By Making Marcus a financial brand that new adults trust, trials and usage of Marcus Insight increases will follow.
The Team
Project Manager - Stella Kalomiris
Strategists - Jared Briere, Jonny Dominguez (Me), William Klineburger, Clark Chase
Designer - Jake Pilgrim