As a Social Strategist on Dr Pepper, I've been responsible for working with a team of creatives to create all paid and organic social. Our strategy consists of showing up on each platform in the same way our audience does. We serve a different purpose on each channel by jumping onto trends and utilizing popular app features in a way that's uniquely own-able to the Dr Pepper Brand and resonates with our fans. 

A few W’s since my time here:

  • Engagement was up YOY across ALL social platforms in 2024

  • Dr Pepper gained 600k+ followers in 2023 and now has 1.4M+ followers with 10MM+ likes on TikTok. (It is the top-engaged CSD brand on TikTok)

  • Launched Dr Pepper Strawberries and Cream, our most successful new flavor campaign ever, outperforming Starry and Pepsi rebrands.

  • Created a Yung Gravy brand action that drove 50MM views and 10k+ comments in 24hrs (also led to a full song released by Young Gravy on all DSP’s and featured in Adage)

  • Created 149+ organic posts across TikTok, IG, and FB in 2023, which resulted in 1.7MM organic engagements and 50.2MM organic impressions. The average post in 2023 saw a 34% increase in engagements and a 64% increase in impressions vs 2022

Best of Instagram

 

Best of X

Best of TikTok

 

Best of Facebook

Dr Pepper Strawberries & Cream x Yung Gravy

 
 
 
 

Dr Pepper Strawberries & Cream

 

Dr Pepper Tuition Giveaway 2023